Card identification printers to be sold “direct-to-consumer” at

VERONA, VA, October 08, 2019 /24-7PressRelease/ — DASCOM Americas, a recognized leader in technology business offerings including business transaction and thermal print solutions today announced it will market its SELECT series basic visual card printers and accessories directly to end customers in the United States through its card solutions website, The SELECT series of card printers is a quality, value-priced identification badging solution aimed at customers who require basic ID or access functionality with best-in-class print speed and features.

According to Juan Vidaurrazaga, Vice President of Business Development for DASCOM, “The SELECT series of DASCOM card printers is targeted towards customers seeking a high-speed, low-cost identification solution. The SELECT series screams value because it combines an outstanding price point with features that you would normally expect to find only on more expensive card printers. The printers are available in either retransfer or direct-to-card models and include custom watermark capability and basic card editor software. The direct-to-consumer approach will certainly provide users with an exceptional and affordable way to meet their ID badging and other card printer requirements.”

The SELECT line of printers will be available for purchase directly through the website via an online store and will give users an easy and convenient way to purchase.

Ken Bryant, DASCOM Americas Director of Marketing says the strategy will open a new channel for DASCOM card printers without conflicting with the company’s network of value-added card partners. “The decision to offer value-priced, high-speed card printers and accessories direct to end customer will be a positive disruption for consumers in the card printer market space. Customers needing non-complicated, but necessary solutions for badging will find our products to be value-priced, feature-rich and now, widely available. These products will be leaders in that market space and result in a definite win for the customer. More complex products including our SECURE series of card printers will continue to be offered exclusively through our network of value-added card partners.”

The new storefront within the website is slated for launch immediately and will not only contain the mechanics to immediately place orders, but will also include some basic educational points on card printing that will help the consumer further determine if they need a simple or more advanced solution.

The company’s SECURE line of card printers provides more advanced features including prox cards, patch laminates, holograms, and specialty ribbons. In addition, the ribbons will be specifically keyed so that SELECT consumables will not fit in SECURE products and vice-versa. This will make it easier for the user to be assured of the right fit, form, and function during the life of the product.

DASCOM has more than 30 years of print engineering and manufacturing experience and does business in more than 100 countries around the globe. Widely recognized as a leader in technology, other business units outside printing in the company’s diversified portfolio include healthcare monitoring products, industrial LED lighting, and contained environment agriculture systems for indoor farming. The company’s Americas operation (DASCOM Americas SBI, LLC) has headquarters located approximately 2 ½ hours from Washington, D.C in Central Virginia.

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