Book a 30 or 60-minute personalized session with a NIYA Pro to assess your current makeup, perfect the ‘natural’ look, or learn techniques like cat eye, contouring and cut crease

SAN DIEGO, CA, August 02, 2019 /24-7PressRelease/ — NIYA Beauty, an exciting new app pairing makeup fanatics and newbies alike with professional makeup artists for live, one-on-one video sessions, launches today in the iOS and Android app stores.

Users simply download the free app and begin browsing through makeup artist portfolios. Once they find the perfect fit, they can book a day and time that works for them. Whether they want to update and refresh their daily makeup routine or be guided through a sultry date night look, NIYA Beauty’s vetted pro makeup artists tailor each session to meet each individual’s needs.

“It finally hit me one day when I became overwhelmed at a popular makeup store. I wanted a way to be certain I was receiving expert advice without the sales pitch and without being on display,” said Thya Sanders, founder and CEO of NIYA Beauty. “The NIYA Beauty App solves this problem by connecting users to vetted, experienced and professional makeup artists for one-on-one, expert guidance from the comfort of their homes.”

Sessions with a professional makeup artist (NIYA Pros) are hosted within the app and cost $35 for a 30-minute video chat and $65 for two sessions. Each NIYA Pro is individually vetted by NIYA’s beauty director and must have a minimum of three years of professional makeup artistry experience.

With NIYA Beauty, users decide what they’d like to learn.

A 30-minute video chat is ideal for users who want to:

– Learn how to execute the perfect cat eye
– Nail your brow routine
– Learn how to do a light contour
– Master the no-makeup makeup look
– Perfect the natural, everyday look that complements your features
– Learn general tips to refresh and update your beauty routine
– Get a custom makeup audit – your makeup artist will check out your stash and give you their expert feedback! Whether it’s using a product in a new way or adding some new staples, your NIYA Pro will guide you.
– Create a fresh glow with a dewy skin look

A 60-minute session is ideal for users who want to:

– Create an updated everyday makeup routine with your NIYA Pro
– Guidance through a full look for any event
– Receive a more detailed makeup audit
– Master a smokey eye or cut crease eyeshadow application
– Create a glamorous, photo-ready look for any event
– Practice and perfect a soft, bridal look for a wedding – whether you’re the bride or a guest
– Learn more advanced techniques such as baking, strobing and stippling
– Learn how to achieve a sharp, sculpted look using deep contour

NIYA Beauty is equally thrilled to have created a platform for makeup artists to earn additional income without having to travel anywhere or use their own products. Applications are always open and can be completed at

“More than offering this amazing service to our users, we’re also offering our talented makeup artists the opportunity to use this app to monetize their social media following and expertise, whether it be a side hustle or a tool to gain more exposure,” said Kimm DeCato, NIYA’s beauty director.

About NIYA Beauty
NIYA Beauty is a female-founded company and exciting new app pairing makeup fanatics and newbies alike with professional makeup artists for live, one-on-one video sessions. Whether users want to look effortlessly beautiful by day or sexy and sultry by night, NIYA Pros are here to guide them. Download the NIYA Beauty App on Google Play or the Apple App Store and follow on social @niyabeautyapp. Visit for more information.

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